Google reviews also have a direct impact on where and how prominently companies and brands appear in search engine results.Ī Moz report suggests that reviews are one of the top factors influencing organic search results on Google - and a top 3 factor influencing which businesses are featured in the Google Maps Pack. This means consumers discover businesses on Google more than on any other search engine or review website. (Zero-click searches happen when the top search results provide the answer to a user’s query, so that the user doesn’t even have to click through to a website or leave the search engine results page.)īy showing review snippets and Google’s star ratings in organic search results without having to send users to a third-party website, Google has effectively cut in line ahead of other business review sites. Apart from Google being the world’s top website, zero-click searches are also on the rise. It’s easy to see why almost two-thirds of people turn to Google to find reviews of businesses. 63.6% of consumers say they are likely to check reviews on Google (through Google Maps and Search) before visiting a business location - more than any other review site. Google is the number one website for online reviews.Google business reviews are important for one reason: your customers look for and trust these reviews.
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